Fair B! aim is two-fold. On the one hand, it seeks to present performing artists and musicians from the Balearic Islands to professionals of the field (programmers, festival directors, managers, discográficas, etc.). This contributes to the promotion of the culture of the Balearic Islands outside of our community. In order to achieve this goal, during the period of the fair, theatre performances and concerts will present the current scene in the Balearic Islands to the attendees. Thus, the programmers will be able to see for themselves the work by the artists.
There will also be professional networking events, addressed to all artists and professionals of the field. In these events, they will be able to present their projects to foreign and local programmers and professionals, as well as establishing linkages and synergies with similar-minded artists. There is also presence of companies and musicians from elsewhere, so the events encourage the contact between local artists and others from outside of the Balearic Islands.
On the other hand, Fira B! offers the general public of the Balearic Islands a set of wide-ranging and varied shows, based mainly on productions from the Balearics (80%). Hence, the fair aims at disseminating the culture made in the Balearic islands among its citizens, but it also works as a way of sampling the work from interesting artists from the Catalan-speaking regions and the rest of Spain.
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